Picture of the new Sparshatts owners (r-l) Steve Rooney, Paul Rooney and Peter Davies

Mercedes-Benz Trucks enthusiastic over acquisition of Sparshatts dealership

Published:  19 April, 2018

Ownership of Sparshatts Truck & Van – the Kent-based Mercedes-Benz dealers – has been transferred for an undisclosed sum.

The deal has been endorsed by Mercedes-Benz Trucks UK who describe it as “another significant step forward in our strategy of customer dedication”.

Major shareholders in the new business are entrepreneur Steve Rooney and his brother Paul, Sparshatts’ long-serving former Truck Sales Manager.

Completing the new ownership team are Financial Director Peter Davies, who has worked closely with Steve and Paul for the last 10 years, and Chairman Sid Sadique, the Group Managing Director of NRG Fleet Services and Riverside Truck Rental and a high-profile figure in the transport industry.

Steve Rooney has a sales and marketing background in businesses associated with heavy machinery. He previously set up and built a highly successful packaging company for its Swiss owner, including a series of mergers and acquisitions.

Paul Rooney joined Sparshatts as a Service Advisor in 1982, left in 1986 to drive trucks for a living, but returned three years later. Paul has won numerous individual accolades from Mercedes-Benz, as has his team: Sparshatts landed the Truck Sales Dealer of the Year title at the manufacturer’s last Dealer awards celebration.

Steve Rooney said: ‘This acquisition marks the culmination of a long-held dream for Paul and me. We have exciting plans for major investments in our people and in our facilities and we are looking forward to working in a spirit of close partnership with the team at Mercedes-Benz Trucks HQ.’

He continued: ‘We are privileged to be representing the finest range of trucks currently available, while there is a huge amount of goodwill locally in the Sparshatts name. However, this is also a business with great potential for growth and I’m confident that through modernisation and the introduction of new, more efficient processes, we’ll be able to exploit this to the full.’

Paul Rooney added: ‘Having worked for Sparshatts for the best part of 35 years I have no hesitation in saying that we’re inheriting a great team of colleagues. What they need now is the strategic direction and motivation that will be instrumental in taking this company forward into a new era. That’s exactly what we’re going to give them.’

Sparshatts of Kent employs 200 people and posted a £76 million turnover last year. Founded in 1975, it trades from headquarters in Sittingbourne, with other branches in Ashford, Dartford and Tonbridge.

Although it is now fully focused on the sale of Mercedes-Benz and FUSO trucks, Sparshatts continues to provide 24-hour maintenance and repair back-up for vans as well as heavier commercial vehicles.

Mike Belk, managing director for Mercedes-Benz Trucks UK Ltd, said: ‘I am delighted that we have a new team now taking the helm at this truck-dedicated dealer.

‘Mercedes-Benz Trucks is committed to providing facilities and services that best meet the needs of customers. This means comprehensively equipped service points, conveniently located, accessible, and in line with the expectations of a quality brand.’

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