Commercial fleet services specialist Fraikin has made four appointments as the company looks to increase its UK market share within both the public and private sectors.

Chris Longmuir, 45, has been appointed head of public sector with a direct focus on driving growth within local authorities, government agencies and emergency service fleets.

Longmuir brings more than 18 years' experience within the vehicle rental and leasing sector having started his career in the customer services department of National Car Rental. During his time there he held a number of significant positions within the commercial team including account director and leisure sales director, before joining Avis Rent a Car as director of business development.

And Simon Johnstone, 38, joins Fraikin to assume responsibility for continued growth with large blue-chip businesses. He joins from Gulliver's Truck Hire where he was head of business - Manchester.

Sales director Colin Melvin said: 'We aim to assist fleets in reducing costs, ensuring compliance and minimising environmental impact. The new appointments to our team are directly in line with our drive to take this message out into the industry and build on our established position, both in the public and private sector.'

Longmuir and Johnstone have also been joined by Steve Farr and Steve Dunne, who have been appointed as regional business development managers for the South West and Midlands respectively.

Farr, 35, joined Fraikin from Mercedes-Benz dealer City West Commercials and Dunne, 34, moves to the role after more than a decade within Fraikin's IT team. His move complements the increasing requirement for technology-based solutions in the contract hire and fleet management marketplace.