Nic Richell has been appointed Vehicle Livery National Sales Manager at Rennicks UK, bringing him into contact with new and existing clients in the emergency services, Chapter 8 and commercial sectors.

Nic will be responsible for developing this important sector for Rennicks and looking to grow market share working closely with customers as well as identifying potential new markets and material requirements.

Nic has a vast amount of experience in this growing sector, formerly working for companies such as Ford Special Vehicle Preparations and Premier Hazard.

In 2009, he became a Member of the Society of Operational Engineers and a member of the Industry of Road Transport Engineers and has always had a keen interest in motorsport having been a F10 Motorsport Chief Race Engineer in his spare time.

Rennicks UK provide a range of Nikkalite high-performance livery markings for a wide variety of applications including Police, Ambulance, Fire, Chapter 8, Highways Maintenance and commercial vehicles and Nic can see a huge opportunity for business growth in this important area of road traffic safety.

He said: 'There are now a vast number of vehicles that require reflective materials, not just those linked to the emergency services and Chapter 8.The market is now so diverse, making this an exciting challenge and one I'm really looking forward to.'

Martin Rodgers, sales director said: 'Nic is a welcome addition to strengthen our sales team and is joining at an exciting time for Rennicks UK as we launch our new intelligent transport solutions and develop our core retro-reflective material business with a particular focus on the vehicle livery sector.'