Merc Econic lands London Cycling award
Published: 20 June, 2016
Mercedes-Benz Trucks has won the Pro-cycling Business of the Year title at the 2016 London Cycling Awards, thanks to the contribution made by the company's high-visibility Econic vehicle.
Judges singled out the Econic's cab design, which gives drivers a panoramic field of vision, and its seating position which places the driver's head almost level with that of a cyclist, so that each is in the other's direct line of sight.
The model's low ride height and driving position are complemented by a deep windscreen and fully glazed, floor-to-ceiling kerbside door.
The judges said: ‘Mercedes-Benz was the first company to respond to the call from both CLOCS (Construction Logistics and Cyclist Safety) and the London Cycling Campaign for a construction vehicle with a low-entry cab and panoramic, or high, vision that greatly reduces blind spots. Since first demonstrating such a vehicle in 2014, an adaptation of the Econic refuse vehicle, more than 130 units have been put into service in London.'
London Cycling Campaign chief executive Ashok Sinha said: ‘What better way to celebrate this than to honour some of those whose vim and vigour, innovation and determination, has helped to make this happen.From highway engineers to museum curators, entrepreneurs to community workers, they have all made a sterling contribution to the vitality and zest of London's cycling culture. We salute their achievements in this year's London Cycling Awards.'
Vincente Connolly, director national sales for Mercedes-Benz & FUSO Trucks said: ‘We're delighted to have been named London Cycling Awards' Pro-cycling Business of the Year and having the Econic recognised for making a difference is incredibly important to us.'