Merc pickup crosses utility and lifestyle
Published: 01 November, 2016
The new Mercedes Concept X-CLASS, from Mercedes-Benz Vans, is a pickup designed to combine the best of two worlds: as a utility vehicle but also as an urban lifestyle vehicle.
Consequently, it comes with two design variations. The Concept X-CLASS powerful adventurer has all the strengths of a classic pickup – tough, functional, strong, and with off-road capability. But the Concept X-CLASS stylish explorer goes a step further with the design, comfort, driving dynamics and safety normally associated with Mercedes.
Mercedes believes this will make the one-ton pickup, with seating for up to five people, an attractive urban lifestyle and family vehicle.
After making what it describes as a significant nine-figure investment, the Mercedes-Benz X-Class will be launched in late 2017 Mercedes-Benz X-Class.
Volker Mornhinweg, Head of Mercedes-Benz Vans, said: ‘We will open up and change the segment of mid-size pickups – with the world's first true premium pickup for the modern urban lifestyle. We want to appeal to new customers who have not considered owning a pickup before.’