Chorley chooses Spedian vehicle graphics for council campaigns
Published: 10 February, 2017
Chorley Council is encouraging people to keep streets clean and visit the town’s attractions by using Spedian reusable vehicle graphics.
It is running a series of adverts on refuse trucks highlighting two campaigns – ‘Check Out Chorley’ promoting the town and the ‘Don’t Mess with Chorley’ drive against littering and dog fouling.
Seven of the council’s garden and dry waste recycling vehicles have been fitted with the graphics systems which allow messages to be changed in less than one hour and leave no sticky residue or imprint of previous images behind. They can also be stored away and used again.
Jo Oliver, Waste and Streetscene manager, Chorley Council, said: ‘Fitting Spedian vehicle graphics to our recycling fleet is a relatively cheap way to get our messaging and branding out to the borough.
‘The vehicles visit every street and it is an excellent way of reaching some 50,000 households. We previously used a different system but Spedian is more cost effective and offers excellent customer service.
‘We are delighted with performance so far – so much so that we are now fitting out another vehicle – a small bin truck – with Spedian. The graphics have been up for several months and they look great.’
Lawrence Craig, CEO of Roadvert, which produced Spedian, said: ‘Council vehicles are an ideal medium for reaching the public as they go everywhere – not just on the main streets – and are highly visible.
‘More and more councils are displaying posters on their bin lorries and street sweepers because they see the value in it. Some are earning extra income by selling space to third party advertisers – it’s a growing market.’