Picture of the four recruits to Daimler Fleet Management, left-to-right: Simon Barr, Oliver Offredy, Matthew Pretorius and Ashley Boaden

Daimler Fleet Management recruits four

Published:  27 September, 2017

Daimler Fleet Management (DFM) has strengthened its UK team by recruiting four sales staff.

Most senior of the new appointments is Simon Barr, who joins in the role of new business sales manager. He has nearly 20 years’ experience in the fleet industry, during which time he has developed a detailed knowledge of the public sector and extensive experience of helping operators integrate electric vehicles into their fleets.


‘This new opportunity, and the whole ethos of Daimler Fleet Management, is perfectly matched to my own consultative approach to the fleet business,’ said Simon.

‘I’m excited to be joining a company which blends innovative thinking with a passion for delivering good old-fashioned customer service.’

Oliver Offredy takes up the role of internal account manager. He has spent the last six years in the fleet sales team of Mercedes-Benz Retail Group in London. His background has given him a deep understanding of the needs of end users and brokers.

‘During my time with Mercedes-Benz I’ve seen DFM in action and I’m looking forward to working with – and learning from – a hugely experienced team,’ he said.

Matthew Pretorius becomes fleet sales manager, with responsibility for supporting Specialist Channel customers, such as bodyshops, and rental and chauffeur operators.

Matthew’s previous role in the transport industry gave him responsibility for large corporate and public-sector customers. His family has a long history with Mercedes-Benz, of which Daimler Fleet Management in the UK is a part – his grandfather owned a Mercedes-Benz franchise and his father worked on the C-Class production line.

‘I have an in-built passion for the brand but that’s allied to a breadth of experience which is vital in my new job at DFM, which supplies not only Mercedes-Benz vehicles but also cars and vans by other manufacturers,’ said Matthew.

Ashley Boaden takes up the role of new business sales manager for the Midlands and North. His 14 years of automotive experience have taken him through retail and fleet roles, giving him extensive industry knowledge and an understanding of sales processes from franchise level to supporting blue-chip customers.

‘DFM is striving to raise the industry standard for fleet management, to ensure that every customer receives exceptional service and I’m delighted to be part of the team driving that ambition forward,’ he said.

Welcoming the new recruits, Daimler Fleet Management general manager Patricia Wolfe said: ‘We’re delighted to have four such experienced, customer-focused professionals on board. Our continuous investment in people underlines our aspiration to offer our customers a truly bespoke and specialist fleet consultation service.’

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